I was visiting a newly opened branch of a fro yo frozen yogurt
chain last week and looking around I realised that the owner of the
franchise must be making a mint. The place was crowded with people from
all walks of life, all enjoying the delicious taste of the froyo frozen yogurt
favourites. This led to a discussion about the various different chains
which sell frozen yogurt and which ones were the most popular and why.
Froyo franchises thrive in high-traffic retail markets with families, students and young professionals. People may be more aware of their diets these days, but they certainly have no less of a sweet tooth. Frozen yogurt, a hybrid between the traditional ice cream dessert and the healthier (and hipper) yogurt based products, is an innovative way for customers to “have their cake, and eat it too.” Although the popularity of the frozen yogurt franchise industry suffered a decline in the late 1990’s, the category has been making a colossal comeback in the last decade, with a new generation of flavors, toppings, and store settings leading the charge. With this new wave of frozen yogurt franchises blossoming, new franchisees will find that this industry is nowhere near its freezing point.
Focusing on providing delicious yet diet-friendly treats to its health-conscious consumers, this new hybrid of frozen yogurt is tangier, tarter and lighter than original frozen yogurt products. Unlike older franchises whose frozen yogurt was intended to mimic ice cream products, these new franchises go beyond the typical ice creams flavors, offering creative inventions like cranberry-raspberry and green tea yogurts. Nowadays, customers aren’t just coming in for the frozen yogurt, but also for these franchises’ “chill” store settings. Trending away from the outdated ice-cream parlor environment, modern froyo stores include high-end furniture, Wi-Fi, flat-screen televisions, and live musical performances.
Different franchises sell different types of product;
Soft-Serve
Soft-serve yogurt is a favorite in market of froyo products. These treats are typically tarter and plainer than hand-scooped flavors, letting customers experiment with toppings without being overwhelmed by the sweetness of the yogurt. Soft-serve yogurt can either be charged by number of servings or by weight.
Hand-Scooped;
Hand-scooped frozen yogurt, a healthier twist to the original ice cream parlor concept, presents an opportunity for franchises to get fully creative with their froyo flavors.
Cakes and Pies
If you can’t decide between cake and frozen yogurt opt for a franchise that serves frozen yogurt filled cakes and pies. These delectable desserts are a favorite during birthdays and holiday celebrations.
Smoothies
In response to the current health foods trend, some frozen yogurt franchises have decided to sell vitamin or protein enriched smoothies. These smoothies are typically made with the same soft-serve yogurt that is already sold in the store; they simply blend in fresh fruit and juice.
One of the most popular desserts in many households these days is the fro yo swirled frozen yogurt. This comes in a variety of flavours and is both light and creamy but low on calories.
Froyo franchises thrive in high-traffic retail markets with families, students and young professionals. People may be more aware of their diets these days, but they certainly have no less of a sweet tooth. Frozen yogurt, a hybrid between the traditional ice cream dessert and the healthier (and hipper) yogurt based products, is an innovative way for customers to “have their cake, and eat it too.” Although the popularity of the frozen yogurt franchise industry suffered a decline in the late 1990’s, the category has been making a colossal comeback in the last decade, with a new generation of flavors, toppings, and store settings leading the charge. With this new wave of frozen yogurt franchises blossoming, new franchisees will find that this industry is nowhere near its freezing point.
Focusing on providing delicious yet diet-friendly treats to its health-conscious consumers, this new hybrid of frozen yogurt is tangier, tarter and lighter than original frozen yogurt products. Unlike older franchises whose frozen yogurt was intended to mimic ice cream products, these new franchises go beyond the typical ice creams flavors, offering creative inventions like cranberry-raspberry and green tea yogurts. Nowadays, customers aren’t just coming in for the frozen yogurt, but also for these franchises’ “chill” store settings. Trending away from the outdated ice-cream parlor environment, modern froyo stores include high-end furniture, Wi-Fi, flat-screen televisions, and live musical performances.
Different franchises sell different types of product;
Soft-Serve
Soft-serve yogurt is a favorite in market of froyo products. These treats are typically tarter and plainer than hand-scooped flavors, letting customers experiment with toppings without being overwhelmed by the sweetness of the yogurt. Soft-serve yogurt can either be charged by number of servings or by weight.
Hand-Scooped;
Hand-scooped frozen yogurt, a healthier twist to the original ice cream parlor concept, presents an opportunity for franchises to get fully creative with their froyo flavors.
Cakes and Pies
If you can’t decide between cake and frozen yogurt opt for a franchise that serves frozen yogurt filled cakes and pies. These delectable desserts are a favorite during birthdays and holiday celebrations.
Smoothies
In response to the current health foods trend, some frozen yogurt franchises have decided to sell vitamin or protein enriched smoothies. These smoothies are typically made with the same soft-serve yogurt that is already sold in the store; they simply blend in fresh fruit and juice.
One of the most popular desserts in many households these days is the fro yo swirled frozen yogurt. This comes in a variety of flavours and is both light and creamy but low on calories.
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